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Most marketeers would agree that customer or potential customer contact details are a very valuable asset. Your company’s website can be an important source of this contact information. Capturing and managing this information can often be time consuming and difficult if the information is simply arriving via email.
With a MicroGraphix Website Contact Management System all your customer enquiries and requests can be collated, presented and managed simply and efficiently.
Customer facing website forms can be designed to capture the users request (brochure request, product enquiry etc) as well as information relevant to your business if required. For example you may wish to know the website visitors age range, sex or reading preferences.
The enquiries and request information is stored in a central database, the ‘Request Manager’ allows the administrator to process the request, e.g. send a brochure or provide stockist information. Once the operation has been completed the customer or potential customer’s details are stored in the database. Contact details are then available to be retrieved and filtered for future statistical or marketing purposes such as online or printed campaigns.
The Request Manager is an online application and is accessed via a user name and password, this allows contacts to be managed wherever a user with administrator permissions can gain access to a computer and the internet.
Call us on 01869 250 806 for more information or to discuss your next web project, or request a call here.
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