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Recent studies show that search engines direct up to 80% of all internet traffic, 60% of web users would use search engines to research a purchase and 67% would choose a natural listing rather than a paid for sponsored link to pursue a purchase enquiry. What this shows us is there is little to be gained in building an ‘all singing, all dancing’ website if it has poor search engine visibility.
An integral part of web design, therefore, is Search Engine Optimisation (SEO), developing websites that are search-engine friendly in order to achieve top rankings in the worldwide search engines and directories such as Google, Yahoo and MSN.
Unless you sell something so unique you have no competition, there will always be hundreds if not thousands of sites offering the same products and services. Prospective clients, consumers and any other interested browsers need to be able to find your site quickly and the way to achieve this is gaining high keyword search engine ranking i.e. in the top 3 page results through search engine optimisation. Search engine optimisation is important because it helps you not to get lost in this huge amount of competition and it does it for free.
The problem with SEO is that there is no way to guarantee a high ranking. What we, at MicroGraphix, can do is understand our client’s relevant keywords and phrases and implement the fundamental things that will give the site and its pages the best chance of a high search result across all the search engines. We have many years experience in creating websites that are search-engine friendly. We ensure the code is clean and the site has the correct link-structure so it can be easily indexed by spider-based search engines such as Google; that each page is content-rich in relevant keywords and key phrases and it can be viewed across all platforms and browsers.
As part of our web offering, we can also provide clients with on-demand website ranking and rank tracking reports under targeted keywords and key phrases. These rank tracking reports enable our web designers to regularly update client sites and web pages for search engine optimisation until such stage as the desired ranking results have been achieved.
In addition, we provide regular web page submissions to the worldwide search engines to enable quicker and deeper website search engine indexing and where regional search engines and certain directories prefer that you submit your website and its pages instead of waiting for them to come to you.
Call us on 01869 250 806 for more information or to discuss your next web project, or request a call here.
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